Project Name
Website Redesign
Client
Oliver Rae
Category
Web Design
Oliver Rae, a local recruitment agency in the West Midlands making waves across the manufacturing, logistics, food production and engineering sectors, needed a website that could do more than just say what they do. They needed a site that works for both clients and candidates.
Their old site? A little too “one-size-fits-all.” and very basic. Their new direction? Something far more on-brand and intentional.
We knew from the start that this website had to serve two very different users. Businesses looking to hire and people looking for their next role. Our goal was to make sure both audiences felt instantly understood, supported, and guided toward what they needed.
So, we built:
We didn’t just make the site look good. We brought out Oliver Rae’s personality, professional but fun. By understanding the unique user journeys, we built a digital space that speaks directly to the people Oliver Rae wants to connect with, whether they’re hiring their next team member and looking to partner with a local small recruitment agency, or ready to take the next step in their career.
By showcasing Oliver Rae’s personality through their new design and brand, we were able to boost Oliver Rae’s visibility.
Split Journey Navigation – Clients and candidates aren’t the same. Now, neither is their user experience.
Sector-Focused Messaging – Clear positioning that shows Oliver Rae knows their industries inside out.
SEO That Attracts The Right People – With industry-specific keywords and local optimisation, the right roles and opportunities are finally finding their audience.
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