Project Name
Christmas Client Drop Offs
Client
Oliver Rae
Category
Traditional Marketing
Oliver Rae, a small but mighty recruitment agency, wanted to stand out from the flood of corporate Christmas cards and generic gifts. They needed something classy, personal, and unforgettable – something that made prospective clients feel valued, chosen, and special.
The challenge? How do we make a recruitment agency gift feel more like a thoughtful gesture and less like a sales pitch?
We knew we had to go beyond the expected – no generic packs here. Instead, we crafted 100 beautifully curated Christmas gift bags, designed to feel exclusive and meaningful. Inside, recipients found:
But what really set this apart? The message behind it.
Each gift bag included a flyer that read ‘You’ve made it onto our Nice list!’ – not just a catchy Christmas phrase, but a deliberate message that made recipients feel hand-picked. This wasn’t a mass-mailer; it was a carefully selected outreach to businesses Oliver Rae genuinely wanted to work with.
We didn’t just source candles and pack bags – we made 100 candles by hand. Melted, poured, crafted, and checked each one perfectly finished to burn evenly and fill a space with an elegant, lasting scent.
And the Nice list flyer? It transformed these gifts from a seasonal giveaway into a meaningful, personal gesture – turning a simple package into an experience that left a lasting impression.
Some agencies design marketing campaigns. We craft experiences.
A Personal Touch – These weren’t generic promo items. Each gift was thoughtfully designed, beautifully packaged, and intentionally given.
Exclusivity & Meaning – The Nice list flyer made recipients feel chosen and valued, creating an instant connection.
Memorable & Different – Fresh linen candles aren’t something you throw away. They sit on desks, fill rooms with a welcoming scent, and subtly reinforce the Oliver Rae brand every single day.
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