Project Name
Direct Mail
Client
Kencar Limited
Category
Traditional Marketing
In an age of inboxes overflowing with unread emails, or entering the spam folders, Kencar Ltd wanted to take a different approach – one that wasn’t just another digital ad, but something real, tangible, and impossible to ignore.
This wasn’t just about sending mail – it was about making an impact. The goal? To introduce their new A2 fire-rated insulated panels to contractors and architects in a way that felt personal, premium, and carefully considered.
To make sure these direct mail pieces stood out, we went beyond the standard flyer or brochure. Instead, we created an elegant, high-quality printed card, enclosed in a wax-sealed envelope – something that demanded attention and sparked curiosity the moment it arrived.
But we didn’t just send them out to a random list. An extensive, carefully curated contact list was developed, separating contractors and architects so that each direct mail piece felt relevant and valuable to the recipient.
We took it even further – the content inside was written specifically for each audience, ensuring that contractors felt like the message was speaking directly to them, and architects received tailored messaging that aligned with their priorities.
Because when marketing feels personal, it makes an impact.
We didn’t just design and print the campaign. We hand-sealed every single envelope with wax, ensuring that each one was perfectly finished. Every detail was meticulously checked, no smudging, no rushed assembly, just pure quality.
Some agencies send out mail. We create experiences.
Instant Curiosity – Who wouldn’t open an envelope that looks like it holds top-secret, vintage worthy that had the potential of being a Hogwarts acceptance correspondence? A real wax seal adds a sense of prestige and significance.
Tactile & Memorable – Unlike an email that gets deleted in seconds, this felt like a high-value communication, something to be opened, read, and kept.
Brand Perception Boost – Kencar’s audience now associates them with attention to detail, quality, and innovation – exactly what their new A2 fire-rated panels represent.
Tailored For The Recipient – Architects and contractors received messaging that resonated with their specific needs, making it clear that this wasn’t just another sales pitch, it was a personal invitation to engage.
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