Whether you’re a small marketing team, or a team of one. as solo marketers, it’s no joke. You’re juggling strategy, design, copy, social, email, websites, analytics… and let’s not forget the “Can you just…” requests from everyone else in the business.
We get it. We see you. And here’s the truth…you don’t always need to create more content – you just need to get more out of the content you already have!
So let us help you with our simple 3 step repurposing system. Think of it as your secret shortcut, or better yet, your ‘idea buddy’ when you feel like the content well has run dry.
Step 1: Start With One Hero Piece
Pick something you’ve already created or are about to create:
- A blog post
- A podcast script
- A video
This is your content ‘seed’. The big idea, from here we’re going to stretch it further than you thought possible.
Step 2: Slice It Up!
Instead of trying to create five different things from scratch, break down your hero content into smaller snacks!
- Turn a blog post into a carousel of top takeaways
- Pull a catchy quote and turn it into a bold graphic
- Record a short reel or TikTok explaining just one point
- Write a Linkedin post telling a personal story linked to the idea.
- Drop a quick tip email to your your mailing list
And voila! Suddenly one piece = five pieces. And you didn’t even need to reinvent the wheel.
Step 3: Speak The Platforms Language
The real game changer… don’t just copy and paste the same thing everywhere, Reframe it.
- On Instagram, make it visual
- On Linkedin, share insights or lessons.
- In email, keep it short, practical, and sweet.
- On Tiktok/Reels, go quick and fun.
Same idea, different outfit.
Why This Matters For You
Solo marketers (or very small teams), it can feel like you’re shouting into the void. But when you work smarter, not harder, suddenly the load feels lighter. Repurposing isn’t just about saving time, it’s about keeping your sanity.
And when you’re stuck, think of us at The Brainstorm Business as that creative friend you can bounce ideas off. Sometimes all it takes is a fresh perspective to see how one spark can light five different fires.
You don’t need more time in your day. You just need this system. One idea. Five formats.
So next time you catch yourself staring at a blank screen or page, remember, you’ve already got the gold. It just needs multiplying!
Keep an eye on our blog & socials for more little marketing tips and tricks you can apply to your day!
