Branding That Makes
A Splash

Project Name

Brand Identity

Client

Reef Guard

Category

Branding

When two passionate marine aquarists came to us with a clever product and a great name, they had everything except for another important piece. A brand that resonated with the reef-keeping community. 

Reef Guard, a custom-made brushed stainless steel aquarium lid, designed to keep fish in, and everything else out. They had the solution to a problem. We brought the voice. 

Turning A Problem Into A Personality

Reef aquarists know the struggle, jumping fish, curious cats, and rogue household items falling off shelves and disrupting a marine haven. The product made sense, but the messaging needed to speak directly to fellow fish fanatics. so that’s where we started.

We created a brand that was:

  • Witty and relatable. Built around the realities (and frustrations) of reef keeping. 
  • Focused on safety and quality. High-end materials with peace of mind baked in.
  • Full of personality. Making it memorable and personalised. 

From that the slogans were born:

“Keep A Lid On It!” 

“Should’ve Got A Reef Guard”

Short, snappy, and spot on. They not only made reefers laugh, they made them nod in agreement. 

We built a brand with a bold colour palette that echoed the marine world, without feeling clinical. A messaging strategy that turned mishaps into must-haves. And created relatable social media posts that sparked comments, shares, and conversions. 

Above & Beyond: The Brainstorm Business Difference

We didn’t just make the brand look good, we made it feel like part of the reefing world. From day one, we embedded ourselves in the mindset of the marine hobbyist, and built a brand that reflected the culture with cleverness and care. 

Some agencies build brands. We build brands people remember, and talk about. 

Why It Worked

It made people laugh – But also made them realise, “Yep, I’ve been there.”

It solved a real problem – In a community that takes their tanks seriously.

It connected Reef Guard to it’s audience – Not just as a product, but as a must-have upgrade. 

Big Ideas Start With A Simple 'Hello'

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