If your marketing feels a bit like shouting into the void, you’re not alone. It’s more common than you think! Plenty of businesses pour time, effort, and budget into content, ads, and branding, only to wonder why no one’s really paying attention. It’s not just what you’re saying, it’s how you’re saying it. You need to figure out, what your goal is, how that goal is going to reach your audience in the right way. And that comes down to one thing. A marketing strategy.
Why Strategy Matters
In a digital world packed with noise, attention spans are short and competition is fierce. Without a clear strategy, you’re just doing stuff! Posting, emailing, advertising, without any real purpose or direction. But with the right marketing strategy, everything changes. Your business goes from existing, to being noticed.
- It gets seen by the right people
- You say the right things
- You show up where it matters
- And you do it all in a way that feels intentional
A Good Marketing Strategy Isn’t One Size Fits All
Here’s the beauty of marketing, it’s not about throwing everything at the wall to see what sticks. It’s about finding the right mix of tactics that suit your business, your audience, and your goals. Let us break down a few strategy examples that can help you get seen and heard, for all the right reasons.
Brand Awareness
Perfect for new businesses, rebrands, or businesses launching a new product/service. This strategy is all about visibility. You want people to know who you are, what you stand for, and why they should care.
Common tools include:
- Social media campaigns
- Video content & storytelling
- Consistent, bold visual branding
- Influencer partnerships (depending on your business)
Repetition builds recognition, so don’t be afraid to show up again and again.
Content-Driven Strategy
Perfect for businesses looking to educate, build trust, and stay top of mind. This one’s about adding value. Helpful blogs, email tips, how-to videos, you position your brand as the expert in your space.
Common tools include:
- Blogging with SEO
- Downloadable guides
- Educational email series
- Video explainers
The more value you give, the more likely people are to come back when they’re ready to buy.
Lead Generation Strategy
Perfect for service-based businesses or anyone who wants to turn browsers into buyers. With this strategy you’re not only creating content, you’re guiding people toward a particular action.
Common tools include:
- Landing pages with lead magnets
- Paid ads with clear targeting
- Email nurture sequences
- Optimised website funnels
A pretty website is great, but you also need to think of conversion.
Community-Building Strategy
Perfect for brands with a mission, personal brands, or long-term growth. You’re not selling, you’re creating a space where your audience feel seen, understood, and connected to you and/or your business.
Common tools include:
- User-generated content
- Engagement-focused social posts
- Testimonials & success stories
- Private groups or community chats
People buy from people. Build a brand that talks with your audience, not at them.
So…What’s Your Marketing Strategy?
If you’re feeling stuck, inconsistent, or invisible, it’s time to ask yourself the big question…Do I actually have a strategy, or am I just winging it?
The right strategy gives your marketing direction, purpose, and power. When that happens, instead of blending in, it shows up. It stands out. And grows.
Let’s Brainstorm Yours!
Not sure where to start? That’s what we’re here for. If you’re building from scratch or refining what’s already there, our team at The Brainstorm Business can help you get a strategy together that makes sense and gets results. Drop us an email or give us a call – here
